Shanghai readies to welcome the global fragrance community as Notes Shanghai—Asia’s leading fragrance fair—returns to the West Bund International Convention and Exhibition Center for its Spring edition, 2–5 April 2026, in a celebration of olfactory artistry, under the theme “Boundless.”

The event will draw over 150 exhibitors, representing over 200 independent brands from over 30 countries and regions, including Australia, China, France, Italy, Saudi Arabia, Switzerland, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and Vietnam. Spanning 6,000 sqm, this edition of Notes Shanghai is expected to attract more than 8,000 professional visitors, comprising distributors, retailers, e-commerce platforms, influencers, and investors, among other industry participants.

The exhibitor line-up features a blend of established icons and emerging innovators, including Boadicea the Victorious (UK), Ella K (France), État Libre d’Orange (France), Farmacia SS. Annunziata 1561 (Italy), Fragrance Du Bois (France), Matière Première (France), MDCI Parfums (France), MEO FUSCIUNI (Italy), Mobius (China), Nicolaï Parfumeur-Créateur (France), Papillon Artisan Perfumes (UK), Parfums Dusita (France), The O.B.A (Thailand), Voice From The Sky (China), and Zhu Fu (China).

Additionally, some of the world’s leading flavour and fragrance houses – CPL Aromas, dsm-firmenich, Givaudan, and IFF – will each present dedicated showcases at the fair. The displays will address pivotal industry topics, from raw materials and perfume design to practical applications, offering fresh ideas and professional insights aimed at driving progress within the sector.

The upcoming Notes Shanghai will also feature The Odyssey of Perfume History Season 2 – Perfume Families, a journey through the legacy of timeless fragrances co-organised with France’s Osmothèque, the world’s only perfume conservatory. The show will also pay tribute to perfumer Dominique Ropion, who has shaped the fragrance industry, inviting visitors to explore the heritage and evolving artistry of perfumery.

Commenting on the fair’s return, Edward Che, General Manager of Messe Frankfurt Shenzhen, highlighted the growing momentum: “Entering the second year of our strategic collaboration with Notes Shanghai Exhibition, we are excited to deliver even greater impact for the niche fragrance sector with the spring edition. By leveraging our global Beautyworld network and resources, we are dedicated to expanding the fair’s reach, cultivating innovation, and introducing more international brands to China. The strong take-up reflects confidence in this dynamic market.”

“Notes Shanghai works to deepen connections and drive progress within one of the world’s largest fragrance markets. We are seeing that consumer choices are becoming more diversified, with a stronger focus on cultural storytelling and emotional resonance. This edition is themed ’Boundless’, aiming to transcend cultural and creative boundaries, and to provide fragrance creators with an open, cross-disciplinary platform where inspiration flows freely and diverse expressions and collaborations are encouraged,” added Alex Wu, Founder of Notes Shanghai Exhibition.

For more information about Notes Shanghai, visit: www.notesshanghai.com