Japan based cosmetics giant Shiseido has entered a 3-year plan with A.S. Watson, the world’s largest international health and beauty retailer.

The partnership features three main pillars:

- Co-creating Future. Shiseido and A.S. Watson will continue to strengthen the co-development through the exclusive products of Za and Senka. More exclusive products of other brands will be in the pipeline in the near future, with the joint effort in big data analytics and customer insights to deepen the understanding on A.S. Watson customers and overall markets.
- Unlocking Potential Markets. With an extensive network of over 3,600 stores in Mainland China serving over 70% of targeted female customers of the world’s most populated country, A.S. Watson will help extend Shiseido’s reach into China, and other operating markets including Indonesia and Philippines, which are one of the most potential markets for Shiseido’s business growth.
- Sustainable World of Japanese Beauty. Both Groups will contribute to the creation of more sustainable beauty products through co-developing beauty innovations fuelled by both companies’ expertise.

Shiseido and A.S. Watson have been very close partners for years. Recently, the two Groups have co-created the exclusive product range of Urban Damage Care under Shiseido’s sensitive skin care brand “d program”. In April, Shiseido introduced “d program” into Watsons China. According to Shisieido, the exclusive partnership in China started with a remarkable success, tripling actual sales from expectation.