Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Shiseido opens “Life Quality Beauty Center” in Singapore

The Tokyo-headquartered cosmetics giant has opened its new “Shiseido Life Quality Beauty Center” in Singapore earlier this month with the aim to to give makeup advice for those who have skin concerns such as discoloration (including birthmarks and vitiligo), skin unevenness (scars and burns, etc.) and appearance changes due to the side effects of cancer treatment.

This new international extension of this center, which initially launched in Ginza, Tokyo, the birthplace of Shiseido, follows similar openings in Shanghai, Hong Kong and Taiwan.

In a bid to support people with various skin concerns and fulfill their day-to-day lives, Singapore will also see the release of twelve colors in the Perfect Cover Foundation MV series, featuring five new colors in addition to the original seven released in 2017, suited to a variety of skin tones.

Such initiatives form part of Shiseido’s new corporate mission: “Beauty innovations for a better world”, which was adopted in 2019. “As part of the Company’s activities toward the realization of a sustainable society, the Shiseido Life Quality Beauty Center will promote appearance care for people with skin concerns around the globe based on the spirit of serving our customers through beauty and wellness,” explains the company in statement .

Shiseido Life Quality Beauty Center
182, Cecil Street #15-03 Frasers Tower Singapore 069547
Available by reservation only: +65 6430 9969 / SLQC@shiseido.com.sg

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Marie-Alice Dibon (1966 - 2019)

Marie-Alice Dibon
Marie-Alice Dibon (1966 - 2019)

It is with great sadness and bewilderment that we learned of the tragic disappearance of Marie-Alice Dibon at the end of April. Like many players in the cosmetics industry, on both sides of the Atlantic, the Premium Beauty News team has lost a valuable and imaginative consultant and a talented contributor. (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close