Launched in France at the beginning of May, the new eco-responsible brand from Shiseido has selected Bormioli Luigi’s jars and bottles signed, mainly from their ecoLine green collection.

Based on the principles of healthy, sustainable beauty, Ulé offers formulas made with pure and fresh botanical extracts sourced from plants grown at a vertical farm, in partnership with Tower Farm, a start-up that drives to develop an urban agriculture model through responsible local indoor production.

The brand’s aims for a sustainable beauty obviously extends throughout the value chain, meaning lightweight packaging and décor using recycled, recyclable materials, and manufactured in Europe.

We have chosen to work with industrial partners that share our values. Bormioli Luigi helped us respond to our need for packaging with a strong identity that is ethically produced and respects the environment,” says Lindsay Azpitarte, the brand’s founder.

For its creams, mist and In&Out oil, Shiseido put its trust in Bormioli Luigi. It selected, from the ecoLine lightweight range, the Verdi bottle for In&Out Avoir It All Oil, the ecoBottle bottle in a 100ml format and the 50ml ecoJar. For the small formats in the range, the 15ml Aphrodite jar from Bormioli Luigi’s ready-to-go product catelogue was selected.

Containing post-consumer recycled glass, the customizable ecoLine collection allows for a 50% reduction in raw material usage - a 100ml container can weigh as little as 80 grams. “The products in the collection offer the same levels of shock resistance and high-end quality as every single product in the glassmaker’s portfolio,” said Bormioli Luigi in a statement.