The Japanese beauty giant has joined forces with digital services company Revieve to create an AI-powered makeup advisor for its main global prestige brand, Shiseido Ginza Tokyo.

Dubbed ‘AI Makeup Advisor’, the new tool will help Shiseido’s customers in the EMEA region to get access to multiple services online.

Consumers can access the Makeup Advisor via Shiseido’s website, where they will be prompted to upload a selfie and answer questions focusing on their desired beauty goals. Based on Revieve’s AI selfie analysis, and user input, they will receive a comprehensive list of recommended products from Shiseido’s full makeup range, including eyes, lips, and face. Consumers will have the possibility to try a product before purchase using true-to-life virtual try-on technology and to add favourite products to their shopping cart.

Brands and retailers are connecting with their consumers in a whole new way,“ said Sampo Parkkinen, Founder and CEO at Revieve. “AI-powered technologies in a traditional industry like beauty and skincare will help guide brands in understanding their consumers and leveraging their needs to market and promote their products in the most tailored way possible.

Shiseido partners with Revieve to launch digital makeup advisory...

Shiseido partners with Revieve to launch digital makeup advisory tool

Revieve’s and Shiseido’s collaboration began in 2019 with the launch of the first Skincare Advisor across all brand’s regional markets.