Part of its digital transformation strategy, the German supplier of cosmetic pencils has announced a partnership with beauty-technology company Revieve. Headquartered in Helsinki, Finland, Revieve is working with more than 70 retailers and beauty brands around the globe. The company offers its customers a white-labelled product suite of Digital Beauty Advisor apps working across all digital channels where retailers and brands engage beauty-shoppers, including digital in-store, e-commerce, on Facebook Messenger and WeChat.
Through their new partnership, the two companies intend to bring a higher level of personalisation into the beauty customer experience. Schwan Cosmetics brings Revieve their understanding of cosmetics’ colour and texture. In practice, Schwan Cosmetics has enriched Revieve’s technology with all colour from their Color Visualizer thus enabling a high-resolution visualisation of 12.000 colours under different lighting conditions. The selected colours can be used for e-commerce colour visualisation and can be integrated into apps for skin analysis - like Revieve’s one - to evaluate the best colour match for the user.
“By cooperating with Revieve, we offer our brand clients an integrated solution combining best-in-class products, relevant data and innovative omni-channel experience,” says Bernd Preuschoff, Senior Vice President Digital Transformation at Schwan Cosmetics. “This is an important milestone and, at the same time, an incentive to further drive the digital transformation of the beauty industry and to create solutions that consumers need.”
Revieve’s app allows consumers of beauty products to experience a real-time analysis of their skin. Using a selfie, the technology analyses everything from skin radiance and eye colour to pigment variance. Then, an algorithm connects the individual skin profile with skincare and beauty products to recommend the best matches.