For Mon Paris intensément, by Yves Saint Laurent Beauté, SERAM has designed and sourced a bi-material satin and organza lavallière. Mounted around the perfume bottle’s collar, on an elastic satin ring, the lavallière’s deep colour contrasts with the golden plate engraved with the YSL logo, joining two PU ribbons.
The variety of the materials used in this case is the core business of the company. Headquartered near Saint-Etienne, France, SERAM provides brands with ornaments, accessories, gifts and promotional items that are unique, distinctive and prestigious, also customizable and connectable, to highlight outstandingly their products, packaging and marketing environment.
As a multi-specialist integrator, SERAM excels in the interbreeding of hundreds of raw materials - fabrics, metal, wood, leather, glass, feathers, adhesive polymers, epoxy resin, etc. - with its many technical know-how, that are unique for some: cutting, welding, bonding, laminating, thermoforming, crimping, engraving, manual assembling, sewing, injection.
SERAM supplies the world’s leading brands of perfumes, cosmetics, wines and spirits, delicatessen, lingerie and swimsuits, including: L’Oréal, Coty, Puig, LVMH, Interparfums, Chivas, Jack Daniel’s, Mount Gay, Pernod Ricard, Pieper Heidsick, Veuve Cliquot, Jeff De Bruges, Valrhona, Aubade, Chantelle, Etam, Jacadi, Princess Tam Tam, etc.
The company has commercial offices in Paris, New York, Rio de Janeiro and Zhongshan (China), as well as three production factories, located in China, Sri Lanka and Madagascar.
SERAM and its subsidiaries belong to Neyret Group, via its holding company NTH1.