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Neyret acquires Seram to create a world leader in the decoration of luxury products

The Neyret group is continuing its expansion and its policy of innovation with the acquisition of 100% of Seram and its subsidiaries.

After the takeover, both Neyret and Seram will remain independent within the group in order to keep their staff, their specific characteristics and their agility, while enhancing their product ranges through intra-group synergies.

Both companies are highly complementary in terms of their customers, international coverage, know-how and partner ecosystems” said Benoit Neyret, CEO of the Group. “The new group will enjoy an unusual blend of traditional know-how and high technology, in particular with a high capacity for innovation in materials and digital technology. It will also enjoy a strong local base combined with an international presence well-suited to the regionalisation of operations.”

Neyret has a strong presence in cosmetics, perfumes, jewellery and watches, and in ready-to-wear clothing. It is specialised in secondary packaging, and in particular in the weaving, printing and finishing of ribbons for packaging and promotional purposes, and in innovative hardware and software solutions for labelling and tracking for the ready-to-wear industry. Seram has a strong presence in lingerie, swimsuits, wines and spirits, gastronomy, perfumes and cosmetics. It is specialised in primary packaging, in particular the design and assembly of sub-assemblies and multi-material decorations.

The new group has extensive global coverage with three sites in the Auvergne-Rhone-Alpes region in France, its own production and logistics units in China, Tunisia, Madagascar and Sri Lanka, and commercial subsidiaries in Paris, London, New York, Milan, Hong Kong and Rio de Janeiro.

The group has extremely varied high-precision know-how, enabling it to meet customer demands creatively, rapidly and securely: weaving, dyeing, printing, cutting, assembly, zamac injection, epoxy, development of multi-material products and ecological materials, information and digital technologies including RFID and NFC.

The consolidated Neyret group will have annual revenue of almost EUR 40 million and will employ over 800 people worldwide.

The deal is due to be finalised on 29 November 2019.

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