Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Neyret acquires Seram to create a world leader in the decoration of luxury products

The Neyret group is continuing its expansion and its policy of innovation with the acquisition of 100% of Seram and its subsidiaries.

After the takeover, both Neyret and Seram will remain independent within the group in order to keep their staff, their specific characteristics and their agility, while enhancing their product ranges through intra-group synergies.

Both companies are highly complementary in terms of their customers, international coverage, know-how and partner ecosystems” said Benoit Neyret, CEO of the Group. “The new group will enjoy an unusual blend of traditional know-how and high technology, in particular with a high capacity for innovation in materials and digital technology. It will also enjoy a strong local base combined with an international presence well-suited to the regionalisation of operations.”

Neyret has a strong presence in cosmetics, perfumes, jewellery and watches, and in ready-to-wear clothing. It is specialised in secondary packaging, and in particular in the weaving, printing and finishing of ribbons for packaging and promotional purposes, and in innovative hardware and software solutions for labelling and tracking for the ready-to-wear industry. Seram has a strong presence in lingerie, swimsuits, wines and spirits, gastronomy, perfumes and cosmetics. It is specialised in primary packaging, in particular the design and assembly of sub-assemblies and multi-material decorations.

The new group has extensive global coverage with three sites in the Auvergne-Rhone-Alpes region in France, its own production and logistics units in China, Tunisia, Madagascar and Sri Lanka, and commercial subsidiaries in Paris, London, New York, Milan, Hong Kong and Rio de Janeiro.

The group has extremely varied high-precision know-how, enabling it to meet customer demands creatively, rapidly and securely: weaving, dyeing, printing, cutting, assembly, zamac injection, epoxy, development of multi-material products and ecological materials, information and digital technologies including RFID and NFC.

The consolidated Neyret group will have annual revenue of almost EUR 40 million and will employ over 800 people worldwide.

The deal is due to be finalised on 29 November 2019. 

info portfolio

© 2019 - Premium Beauty News -
latest news

The 2020 edition of MakeUp in Paris replaced by a virtual platform

The French government’s decision to ban all gatherings of more than 100 people until this summer put an end to the last has finally put an end to the last hopes of the organizers of MakeUp in Paris. The B2B event, which was originally scheduled on 18-19 June 2020 at the Carrousel du Louvre, will finally be replaced by a virtual...

read more
job opportunities
Experts’ views
How to naturally shield the skin from digital stress

Mathias Fleury
How to naturally shield the skin from digital stress

Sleeping is one of the simplest and least expensive beauty secrets for the skin. And yet it is not the most obvious to respect. With 80% of consumers not satisfied with their sleep quality, Givaudan Active Beauty brings the solution and develops Synchronight to protect skin’s natural melatonin production cycle, improve sleep quality...

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies