At this year’s MakeUp in LosAngeles trade fair, Schwan Cosmetics will show three current trends: “Conscious”, “Men Cosmetics” and “Athleisure” and will present its new corporate slogan "Tomorrow’s beauty. Now." for the first time.
– Cosmetics with a Conscience: In accordance with the Conscious concept, Schwan’s team will present vegan products as well as vegan formulas from liquid liner to loose powder, sharpenables, mechanicals and mascaras as well as biodegradable components like sharpener and caps. Part of our conscious strategy is also the introduction of ‘less is more’. This means high performing formulas with less ingredients.
– Make-up for men: With the wide CosMENtics product range including brow and beard styler, brow pomade, kajal, lip balm and concealer, we address modern men of all ages.
– Lastingness Heroes: The focus of our Athleisure portfolio is on lastingness and waterproofness translated into light textures: Schwan Cosmetics have created extremely long-lasting liquid, sharpenable and mechanical products enabling women a feather-light feeling during sport activities.
