Returning from March 26 to 29, 2027, alongside Beautyworld Taipei, Scent Taipei will expand its showcase of international and local fragrance brands, offering a platform to explore opportunities in Taiwan’s fast-evolving scent market.

As fragrance gains traction among Taiwanese consumers, Scent Taipei is preparing an expanded edition to connect international brands with local distributors, retailers and consumers. The B2B2C fragrance showcase will take place from at the Taipei World Trade Centre.

The opportunity is underpinned by growing consumer interest. According to the Cosmetic Marketing Research Institution (CMRI), fragrance recorded a 14% increase in consumer attention between 2025 and 2026. Demand is increasingly driven by specialized fragrance experiences, personalized applications and curiosity about scent profiles from different regions, creating opportunities for international niche brands. According to the event’s organizers, this shift supports “a clear opportunity for overseas niche brands to introduce their positioning quickly, test consumer response, and build meaningful local traction.”

“Building on Beautyworld Taipei’s industry reach, Scent Taipei brings fragrance stakeholders together where demand is already active,” said Regina Tsai, General Manager of Messe Frankfurt (HK) Ltd, Taiwan Branch. The B2B2C format aims to combine brand exposure and consumer engagement with business opportunities.

The 2027 showcase will feature fine fragrances, essential oils and fragrance-inspired lifestyle products. Highlights include the International Maisons of Fine Fragrance, a special area dedicated to niche perfumery and global fragrance houses, and a K-Scent zone showcasing Korean niche perfume brands.

International exhibitors will include China’s Popscent, which introduced a Taiwan-inspired collection at the previous edition, and Thai niche fragrance brand Mith Bangkok.

Local creativity will also take centre stage. Among the Taiwanese exhibitors are Shareco & Klower Pandor, the country’s first publicly listed perfume brand company; Le Hemora, which explores human emotions through avant-garde fragrances; and Vero Veil Romance, specializing in hypoallergenic, alcohol-free perfumes, balms and candles.

Another key feature, the Scent Taipei Award, will offer brands additional visibility in the local market. At the previous edition, the awards received votes from more than 1,500 Taiwanese consumers, alongside evaluations by a professional jury. The event’s Media partner UDN.COM will support the initiative with pre-show and on-site exposure.

Scent Taipei will be part of the wider Beautyworld Taipei exhibition, which expects around 230 exhibitors covering skincare, cosmetics, personal care, spa and salon equipment, and wellness. New highlights will include a Medical Aesthetics Pavilion, a Thailand Pavilion and a First Editions International Pavilion.