Boosted by the search for sustainability and health, sales of natural and organic beauty products accelerated from +5.9% in 2018 to +9% in 2019 in Germany, according to Naturkosmetik Konzepte. Natural and organic cosmetics and nature-inspired cosmetics [1] now have a market share of 18.5 percent in Germany. “An absolute peak value in Europe, though other European countries are rapidly following suit,” explains the market research firm.

A growing number of consumers and a higher frequency of purchases contributed to theses strong results. The German natural and organic cosmetics market reached 1.38 billion euros in 2019, gaining 800.000 new customers [2].