Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Germany: Natural and organic cosmetics gained more than a million new customers in 2018

In the saturated German beauty market, the natural and organic segment recorded the fastest grow in 2018. However, the focus is shifting from natural ingredients to ethical and social-ecological ingredients, which are increasingly taking centre stage, according to Naturkosmetik Konzepte.

While the overall German beauty market was stagnating in 2018, natural and organic cosmetics grew by 5.9%

While the overall German beauty market was stagnating in 2018, natural and organic cosmetics grew by 5.9%

The German market for natural and organic cosmetics recorded a 5.9% growth rate in 2018, while the entire cosmetics market was mostly stagnating, unveiled market research and consulting firm Naturkosmetik Konzepte [1]. Sales of natural and organic cosmetics reached 1.26 billion euros. While drugstore remain the main shopping channel for these products, many consumers are purchasing new products online.

In 2018 alone, more than 1 million additional customers purchased natural and organic cosmetics, with 40 % purchasing this category for the first time,” highlights Naturkosmetik Konzepte.

From natural to ethical

Foremost younger shoppers are looking for new, trustworthy products. According to Naturkosmetik Konzepte, new shoppers are questioning raw materials and the claims of the cosmetics industry and prefer smaller brands that reflect their own ethic principles by adapting quickly to new trends.

Climate protection, mindfulness for the own body as well as nature, zero waste and nature-friendly products are on the winning side,” notes Naturkosmetik Konzepte.

latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close