The manufacturer of fragrances and flavors has appointed Robin Mason as President, Fine Fragrance North America.

Effective June 14, 2021, Mrs Mason will lead the group’s business unit in the region, with responsibility for creation, sales, marketing, fragrance development, technical development and innovation.

Robin is a highly accomplished and respected beauty executive who has demonstrated great success in building brands across different companies, and is recognized for her expertise in fine fragrance,” said Ilaria Resta, President, Global Perfumery, Firmenich. “She will bring a new perspective to the Fine Fragrance business, and help drive innovation and transformation to deliver best-in-class fragrances for our customers. I warmly welcome her arrival to our company.

Prior to joining Firmenich, Mason spent four years as Senior Vice President for Shiseido Fragrances and Global SVP for Shiseido’s newly acquired license, Tory Burch. She has developed winning US marketing strategies for the growing portfolio of luxury fragrance brands, including top-ranked Dolce & Gabbana, Ferragamo, Hermes, Issey Miyake and Narciso Rodriguez, as well as product development and worldwide strategy for Tory Burch Beauty.

Previously, Mason served over eight years as Senior Vice President of Global Marketing for Elizabeth Arden, and 12 years at Estée Lauder Companies in positions of increasing responsibility in both Marketing and Sales. Mason began her career at Macy’s as an Executive Trainee.

Robin mason will be based in Firmenich’s International Fine Fragrance Center in New York. She will report to Jerry Vittoria, President, Global Fine Fragrance, Firmenich.