What made you want to pursue a career in the packaging industry?
Anthony Bouvier - I discovered the sector during my work-study programme at Hyléance, and I quickly realised that packaging — even if it appears simple — is the result of a delicate balance between industrial constraints, brand expectations, consumer needs and environmental considerations. That blend of complexity and impact is what immediately captivated me and made me want to pursue a career in this field.
Even though packaging represents only a small share of a product’s overall impact, it can play a meaningful role in driving more responsible solutions. This opportunity to take concrete, measurable action is what motivated me to commit fully to this field. And every day, I try to contribute in a way that genuinely helps move the world in the right direction.
What is one of the biggest challenges you have faced as a young leader in this industry?
Anthony Bouvier - I mainly work on reusable packaging. It has real environmental potential, but asking consumers to change deeply ingrained habits – buying refills, cleaning and reusing – remains a major challenge.
Another key challenge is navigating between marketing requirements, user needs, brand demands and industrial realities. Defending your ideas in this complex environment is demanding, but also very stimulating.
What misconception about packaging would you like to change?
Anthony Bouvier - Many people think that packaging is primarily responsible for a product’s environmental impact. In reality, it accounts for only a fraction of that impact. Reducing our footprint also depends on the actions of manufacturers, brands and consumers. Everyone has a role to play!
This year, Paris Packaging Week celebrates its 25th anniversary. What legacy would you like this new generation of Future Leaders to leave for the next 25 years?
Anthony Bouvier - I hope this generation continues to speak up with conviction and to defend ambitious ideas. We may still be at the beginning of our careers, but we have the motivation and energy needed to help transform the industry. We must maintain this boldness and make our voices heard!
What advice would you give to young professionals starting out in the packaging industry?
Anthony Bouvier - In my opinion, the best way to progress is to learn from others, challenge preconceived ideas about the industry, and spend as much time as possible in the field. Anyone starting out should actively seek conversations with professionals who have been working in the sector for years. Their experience is invaluable for understanding the complexity of packaging development. I also recommend staying curious and keeping up with what’s happening in the market. Packaging is evolving quickly, and our generation is fortunate to be so connected: following trends, consumer feedback, regulatory updates and new brands helps us move faster and see the broader picture.
What does being selected as one of the ‘Future Leaders’ mean to you?
Anthony Bouvier - I’m very proud to be part of this new class of Future Leaders and look forward to engaging with the Paris Packaging Week teams and the other laureates — these exchanges are always very enriching. This recognition reinforces that the work I do, both in business and through my thesis, is closely aligned with the societal and environmental challenges facing our sector. I’m excited to share my vision at Paris Packaging Week and to demonstrate that the industry has a promising future.
Can you name an innovation or packaging design that you find iconic?
Anthony Bouvier - One project I’m particularly proud of is PuRe Twist, a refillable stick designed for deodorants, sunscreens and other solid cosmetics. Each refill uses less than three grams of plastic, offering a simple and more sustainable solution to reduce waste. I’ve been working on this product for several months at Hyléance; development is progressing very well and its launch is planned for the near future.
