Paris Packaging Week promises a "festive and creative" 25th edition

Building on the success of 2025, which saw a 27% rise in visitor numbers, Paris Packaging Week promises a “festive and creative” 2026 edition. With more than 900 exhibitors expected, Paris Packaging Week 2026 (ADF, PCD, PLD and Packaging Première) [1] is set to be Europe’s biggest event for packaging across the aerosol, beauty, premium drinks, and luxury markets.

“ICONIC spirit”

The event’s 25th edition will be held under the banner of the ICONIC spirit, for “Innovation, Creativity, Outstanding, Network, Inclusion, Celebration.”

Key highlights include the return of the Pentawards Festival, and the brand-new Innovation Awards Gala Party at the Pavillon Vendôme, taking place the night before the show opens. Bringing all sectors of the event* under one roof for a single, prestigious celebration, the Gala Party will launch the event and honour the winners in a festive, networking-focused atmosphere.

The 2026 edition will also include new areas dedicated to sustainable innovation, such as the Refill & Reuse Zone, spotlighting breakthrough solutions in refillable and reusable packaging.

“This 25th edition has a special resonance: it all began with PCD in 2001, focused on the beauty market, and since then, Paris Packaging Week has continued to grow and diversify alongside the industry,” says Josh Brooks, Co-Director of Paris Packaging Week. “Our ambition for 2026 is to deliver a truly ICONIC experience – inspiring, connected, and forward-looking – celebrating the innovation, creativity and talent shaping the packaging of tomorrow.”

Innovation takes centre stage

This year welcomes 155 new exhibitors – including Carré d’Ébène, Drago, MCC France Ouest and Thepenier Pharma & Cosmetic, bringing a fresh wave of creativity, new ideas and bold projects to the event.

Among the show’s new offerings, the Refill & Reuse Zone is shaping up to be a key attraction this edition. Dedicated to sustainable innovation, this new area is organised in partnership with the New European Reuse Alliance (New ERA) – Europe’s leading association promoting refillable and reusable solutions. It will shine a spotlight on the pioneers of reusable packaging and the innovations redefining packaging within a circular, sustainable and desirable model.

Launched in 2025 as a hub for innovation, the Discovery Zone returns with 20 start-ups, new materials and products, and a preview of emerging technologies.

Following its success last year, the PCD Full-Service Zone will also be back for a second edition, with a larger space and more exhibitors.

Design and trends

A global landmark for packaging design, the Pentawards Festival is also returning to Paris Packaging Week on 5 and 6 February 2026. The event will feature two days of talks, debates and immersive experiences, offering a deep dive into the design trends and innovations shaping the future of packaging.

For the second consecutive year, Paris Packaging Week will also present its Perspectives 2026 Trend Report, themed “Cool & Conscious”. Designed as a key reference for the industry, the report explores one of the most powerful movements in packaging today: designs that balance desirability, aesthetics and sustainability. “Cool & Conscious” reflects a new generation of packaging — beautiful, thoughtful, and responsible — where creativity and ethics go hand in hand.