Cosmogen builds on its pillars and modernizes its ranges of beauty applicators to better stick to the latest trends and meet sustainability expectations.
At this year’s Luxe Pack, Cosmogen showcased a new range of 100% PET or RPET sticks, suited for all types of wax and/or anhydrous formulas. Offering round or square sections, variable diameters and heights, with a capacity of 3.7g, this fully customizable collection of mono-material tubes can be used for lipsticks, concealers, or sun creams.
A new eye applicator
With its modern and original design, its removable tip, replaceable on a refill and separable at the end of its life, its patented on/off closing system allowing distribution (on), application and cleaning (off), the new Squeeze ‘n Fresh Removable is part of Cosmogen’s sustainability approach. The tube and cap are available in recycled plastic.
Stainless steel massage accessories
In line with the trend for metal applicators, Cosmogen has developed a comprehensive collection of 316L stainless steel massage accessories to keep (or not) in the refrigerator - for restorative massages thanks to the benefits of cold.
With its asymmetrical and soft shapes and contours the guasha can be used intuitively on the face or body to provide sensations of well-being. In addition, three mini-massagers Curvy, Tam Tam and Cocktail each provide different sensations.
New stainless steel versions are also available for Roller and Fresh Flex applicators.
Revamped 100% RPET brush
In line with its quest for circularity, Cosmogen has re-imagined its 100% PET mono-material rBRUSH, without glue, without ferrule. With this new design, Cosmogen aims to be a source of inspiration for brands to appropriate this concept, while personalizing it with textured handles or specific tufts shapes, in their image. The concept has also been adapted into a 100% RPET kabuki.
Targeted brush sets: nail, eyebrow, eyes
Eventually, Cosmogen has introduced three targeted brush sets– for optimized advice at the point of sale.
Each set, available in a FSC paper box, has been designed to meet a specific need and each brush – fibre, silicone, metal – has its specific use.