Driven by trends such as skinification, premiumisation and hyper-segmentation, the haircare category is moving beyond traditional shampoos and conditioners towards targeted treatments promising stronger, denser and healthier hair, as well as improved scalp health. In response to these changing expectations, Quadpack has developed a collection of packaging solutions for high-performance, targeted and personalised hair treatments.

The new Hairlab collection covers a broad range of products, from serums, oils and scalp treatments to conditioners, hair masks, waxes and specialised solutions for hair loss. It combines functional dispensing systems with a large array of customisation possibilities.

For liquid treatments requiring precise, targeted application, Quadpack offers its Dropify Bottle and Dropify Pen. Both feature soft-button mechanisms that allow users to control dosage with one hand. Their reusable applicator heads also make them suitable for refill programmes. Other options include the Skin-Up glass bottle, available with a traditional teat or push-button dropper, and the Wanderer dropper tube, which uses a patented flow-control disc to ensure accurate dispensing.

For more viscous formulas, such as conditioners and deep treatments, the Central Dispensing Bottle and the Central DispensingTube feature a quarter-turn opening and closing mechanism, eliminating the need for an overcap or flip-top closure. Both are monofamily solutions made from polypropylene (PP) and polyethylene (PE), which can be recycled together. The collection also includes the 200ml Regula PP Jar, manufactured at Quadpack’s Kierspe facility in Germany, and the ShapeUp Tube, which allows formulas to be dispensed in customised shapes through a patterned plate.

Specialised hair loss treatments and hair supplements are also covered. The Dropify Pen and Dropify Bottle provide controlled application for long-term treatments, while the wide base of the Arena Jar, available in PET and glass, allows easy access to haircare supplements and nutricosmetic formulations.

A focus on recyclability and refillability

Sustainability is another key consideration in the collection. Quadpack prioritises recyclable materials and monomaterial or “monofamily” designs, while incorporating post-consumer recycled (PCR) content and refillable systems “where possible”. Each solution is also supported by a life-cycle assessment (LCA), helping brands evaluate environmental impacts and calculate Scope 3 emissions in preparation for regulatory requirements, including the EU Packaging and Packaging Waste Regulation (PPWR).

Finally, the collection offers extensive decoration and finishing options, from hot foil stamping and screen printing to colour gradients and tactile effects.