The Barcelona-headquartered supplier of cosmetic packaging is strengthening its new product development efforts to meet the new environmental expectations of consumers, with the conviction that “the quest for sustainable formats, there is a return to natural materials, like wood.”
Quadpack therefore continues to expand its YouWood collection of wooden caps, lids and cases. The entire collection is crafted in Quadpack’s own manufacturing facilities using ash wood that has been harvested from sustainably managed forests.
The other benefit of ash wood, according to Quadpack: its aesthetic qualities. “With a defined, irregular grain, no two pieces of the YouWood collection are exactly alike, affording a sense of individuality and ‘ownership’ in the user. Ash wood provides a warm background on which to apply pad, screen and laser printing, or even gold leaf for a peak premium touch,” explains the company.
The YouWood family now features versatile jars, pots, tubes and bottles as well as a lipgloss tube, a mascara packaging and a compact case. The latest member is a smart, cylindrical lipstick with a slick click closure.
While refillable lipsticks are the latest in sustainable make-up formats, Quadpack’s YouWood lipstick comes with an optional refilling mechanism that is easy to recharge, and provides an intuitive, cost-and-residue saving feature.
“As the demand for natural skincare and cosmetics diversifies, consolidates and grows, so will the YouWood collection, with new references and combinations just made for the riding the new eco revolution,” concludes Quadpack.