Challenged by the brand, Quadpack has developed a 100% wood bespoke cap for Shiseido’s new fragrances: “L’Eau d’Issey Eau & Magnolia” and “L’Eau d’Issey pour Homme Eau & Cedre”.
“The unique 100% wood bespoke caps were a result of intensive research and development, motivated by its desire to answer Shiseido’s dream: to have mono-material, biobased caps for its fragrance collection,” said Quadpack in a statement.
The cap is derived from Quadpack’s Woodacity range, a 100% wood solution that doesn’t have plastic inserts, and, thanks to its unique ‘Solo Push’ rib pattern, can provide a tight closing system to protect the formula.
Both the female fragrance bottle, topped with an elongated cap, and the male version, with a cap resembling a chunk of cedar wood, have a minimalist design, representing a ‘return to essentials’ and echoing the raw nature by which it’s inspired.
“We are very proud of the Woodacity caps we developed for Shiseido. Thanks to our long-term partnership with the brand, who challenged Quadpack to bring this innovation to life, we now have one our most groundbreaking wooden systems,” added Denisa Stircea, Quadpack’s Wood Category Lead.
Both caps are made in Europe, and their wood is sourced from sustainably-managed European forests.