Pure Trade, a designer of high-end packaging, luggage and accessories for international prestige brands of beauty and cosmetics, has developed a series of new pouches made of natural fabric and recycled PET-fibres for Guerlain.

In particular, Pure Trade has produced the 2021 "L’Essentiel is in" pouch, which supports the launch of the foundation line L’Essentiel, by Guerlain. The outer part is made of linen (flax) while the inside is made of a thin polyurethane material with a tone-on-tone printed logo. The exterior logos are obtained by TPU printing, for an sober effect of relief and contrast.

Velvet made of recycled PET-fibres

For Guerlain too, Pure Trade has provided a new collection of three "Maxi Gift" pouches (black, white and navy). They are made of velvet made from recycled PET fibres (r-PET). The inner lining is made of thin colour-assorted, with tone-on-tone printing of the Guerlain logo. The exterior logo is obtained by TPU printing, for a tone-on-tone relief and contrast effect.

Pure Trade employs 65 people in Europe (Paris, London, Barcelona), Asia (Hong Kong, Shenzhen) and North America (New York) and supplies more than 50 internationally renowned brands, including: Dior, Guerlain, Givenchy, YSL, Armani, Lancôme, Clarins, Thierry Mugler, Azzaro, Paco Rabanne, Jean Paul Gaultier, Shiseido, Jimmy Choo, etc.