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Promotional solutions: Pure Trade has new shareholders

Sparring Capital took a majority share in the capital of Pure Trade group, alongside the management team, following the exit of Initiative et Finance and Isatis Capital.

Created in 1996 and leaded by Stéfane Ladous, Pure Trade supplies promotional products and high-end packaging to a series of prestigious brands of perfumes and cosmetics brands.

After having recorded a fast-paced growth over the past five years (nearly 20% per year, according to the press release), Stéfane Ladous, President of Pure Trade, and its managing director, Virginie Honoré, intend to continue developing the company, in particular by strengthening its presence in the United States, and developing new products, even closer to the expectations of end customers, and environment-friendly.

We are counting on Sparring’s expertise to accelerate our international expansion, pursue the professionalization of our organization and participate in the consolidation of the sector through external growth operations," said Stéfane Ladous.

Pure Trade design and supplies high-end packaging, luggage and accessories to its customers - which include companies such as Dior, Guerlain, Givenchy, YSL, Armani, Lancôme, Clarins, Thierry Mugler, Azzaro, Paco Rabanne, Jean Paul Gaultier, Shiseido, Jimmy Choo, to name a few. The company has achieved more than 65 million euros of turnover in 2018. It employs 65 people in Europe (Paris, London, Barcelona), Asia (Hong Kong, Shenzhen) and North America (New York).

Many opportunities exist to accelerate the development of the group, which has all the qualities to become a leading player in its sector, worldwide. We are therefore pleased to launch the deployment of our new Sparring Capital 2 by investing in Pure Trade, alongside Stéfane Ladous," commented Arnaud Leclercq, CEO of Sparring Capital.

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