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Procter & Gamble to sell Frederic Fekkai’s salons and hair care brand

Designer Parfums (Jean Patou, Parfums Scherrer, Worth Paris, DDF, Naomi Campbell Perfumes) and Luxe Brands have formed a joint venture, Fekkai Brands, LLC, to acquire the Frédéric Fekkai luxury hair care brand and salons from Procter & Gamble, effective June 30, 2015.

The Fekkai business comprises a range of luxury hair products and seven salons in New York, Connecticut, Florida, Texas and California. Approximately 225 people are currently employed in the salon business; they are expected to transfer to the newly formed entity. The Fekkai product line is distributed in selected beauty retailers as well as in Fekkai’s namesake salons. Frédéric Fekkai, the creator of the brand retains his role as adviser and brand architect at the flagship salon on 5th Avenue in New York.

The Fekkai acquisition marks the latest step in Designer Parfums and Luxe Brands expanding ever-growing and diversified portfolio, which includes the widely anticipated Ariana Grande fragrance, set to launch in September 2015, the legendary House of Jean Patou fragrances, including the iconic Joy, and DDF, the well-known dermatologic skincare brand.

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