The Paris-headquartered organic cosmetics brand has chosen Procos for the development of its new digital marketing box. With this packaging, Patyka has made the choice of a resolutely eco-friendly solution: a 100% mono-material box made from FSC certified recycled paper.
An attractive eco-responsible option
Patyka approached Procos with a brief to reproduce an existing folding box, with a laminated coating and a construction with magnets and stickers.
The Procos experts responded to this request with two alternative options: the first one, matching point by point with the brand’s specifications, and the second one, thought "out of the box", by taking an alternative eco-responsible way.
This "eco-friendly" box, based on an innovative construction without magnets nor stickers, and made of 100% PCW (post-consumer waste) FSC certified recycled paper, immediately impressed and seduced Patyka management.
Patyka thus entrusted this project to Procos and proposed to them to deepen their approach.
"Procos is a partner of choice for our high-end packaging with reduced environmental impact," said Mélia Roger, CSR Director at Patyka.
Patyka’s cosmetic products are part of a naturalness, eco-responsibility and quality approach, continuously reinforced. This research also applies to the brand’s packaging, gifts and communication media. Convinced by Procos’ proposal and by the relevance of its "eco-friendly" box, Patyka has extended its request by entrusting Procos with its institutional boxes as well as its shopping bags, which are now 100% paper and therefore 100% recyclable.
