Baked Rodio Powders technology: The Art of Texture
IL Cosmetics is confirming its ambition in the powder market. Renowned for their ultra-light texture and natural finish, baked powders have revolutionized the industry. At IL Cosmetics, innovation goes even further. Baked Rodio powders, for example, are the result of a technology that achieves a perfect balance between formula and production. With a mirror-effect surface, they offer a creamy, silky-soft hybrid texture for a smooth application and a flawless finish. This momentum is embodied by IL Cosmetics Italy, the group’s Italian hub located in the Crema region, which is strengthening the diversification strategy.
In parallel, the Group has significant production capabilities for different types of powders - baked, pressed or loose - and across various unit sizes. This investment in infrastructure reinforces IL Cosmetics’ flexibility and responsiveness to support its customers on a large scale.
Mascaras: Technology Meets Trends for a Striking Look
While black mascara is a classic, colored mascara is making a strong comeback as a key trend. Bold shades like electric blue, emerald green, and intense purple are redefining eye looks, offering a playful means of expression for consumers seeking creativity. This trend, largely inspired by runway shows and social media, is meeting a growing demand for products that combine performance and creativity.
IL Cosmetics is positioning itself as a leader in this new wave. Color is not a mere novelty, it’s a true technological innovation that applies to the group’s entire range of mascaras, whether in tubing, cream, or waterproof formulas. This technological expertise allows the group to offer a variety of textures and finishes, all while ensuring the high performance and long-lasting wear that are the hallmarks of IL Cosmetics mascaras.
To meet the market demand for long-lasting formulas, IL Cosmetics will unveil a new product at MakeUp in New York on September 17 and 18: the Lash-Tattoo Mascara. This product, powered by anhydrous technology, promises impeccable wear, confirming the group’s expertise in long-lasting formulas, a key criteria for consumers.
Gentle Gel: Innovation Beyond Regulation
While Europe and Switzerland will ban TPO starting September 1st, IL Cosmetics is already one step ahead. The group has been formulating its gel polishes without this ingredient for years, proving that regulations are a driver of innovation rather than a constraint. Gentle Gel Polish is the perfect illustration of this approach. Unveiled at Cosmoprof Bologna 2025, this new patented gel polish polish technology is not only TPO-free, but it also offers a gentler and more convenient alternative for consumers. Imagine up to 21 days of high-performance, long-lasting wear with an ultra-glossy finish, while benefiting from an acetone-free removal, simply with warm soapy water and oil. Its formula, in addition to being compliant for retail sale, is also DI-HEMA and HEMA-free, demonstrating IL Cosmetics’ commitment to healthier, user-friendly solutions.
