Pochet and Qualipac teams in the United States celebrated the Group’s 400th anniversary with their American customers on October 12, 13 and 14, 2023 at the Peninsula hotel, on 5th Avenue in New York City.

400 years of history

The origins of Groupe Pochet in France start back to the time of Louis XIII, in 1623, at Le Courval in Normandy’s Bresle Valley. It was thus located near all the elements needed to produce the finest bottles, from the sand used to make the glass to water and wood from the forest for the furnaces.

Since then, the company has acquired unique multi-material expertise through the mastery and combination of glass, metal, plastic, decoration, and beauty accessories, developed by its expert business divisions: Pochet du Courval (glass), Qualipac (metal and plastic), Solev (decoration) and Aura (objects, cases and accessories). Drawing on those skills, it creates packaging solutions and accessories with complex and sophisticated designs and decorations for the most prestigious perfume, skincare and makeup brands in the United States and around the world.

A privately held French business, Groupe Pochet has been owned by eight generations of what is now the Colonna de Giovellina family, spanning nearly 230 years. The company now owns 12 production sites in three continents with 3,500 employees.

More than 60 years in the United States

In 1970, with the growth of perfume sales in Europe and in America, Henri Colonna de Giovellina employed a sales representative in New Jersey, to develop business contracts with prestigious U.S. brands. It was the beginning of the Pochet of America and Qualipac of America adventure! Since then, the American teams have grown, and the Group opened an office in Los Angeles to develop business with indies and brands form the West coast.

The party in New York was part of a year of highlights and commemorative events during which Pochet is celebrating its rich history at its sites and headquarters, together with customers, partners, the public and employees.