A fully black, but customizable bottle, using a white chalk pencil: with White in Black, its new Eau de Parfum for men, Lalique aims to break the codes of classic masculinity and to celebrate of the casual-chic elegance of today’s generation.

The flacon, manufactured by Pochet du Courval, is decorated with a special matte black lacquer developed by the glassmaker at its Gamaches finishing site, in the north of France. This special coating makes it possible to write or draw on the flacon like on a chalkboard with the accompanying chalk pencil. All kinds of customizations are therefore possible!