PM Studio Group has won the CB News Grand Prix de la Créativité Luxe 2026 in the "Exceptional Case: Packaging & Product Design" category for La Malle des Rêves, a high-end presentation case created for Dior. Awarded by a jury of luxury industry professionals, the prize recognizes a project combining creativity, innovation, and artisanal craftsmanship.
For Patricia Stranik, founder and CEO of PM Studio Group, the award reflects the company’s evolution beyond its historical luxury luggage business into a broader premium packaging and presentation solutions offering.
Drawing on expertise across a wide range of product categories, PM Studio now supports international tenders for major players across the beauty industry.
Primary packaging gains momentum
Today, PM Studio Group’s revenue is split between luggage (55%), packaging — both secondary and primary (30%) — and accessories (15%).
According to Patricia Stranik, demand for primary packaging has risen sharply, particularly for short production runs. The group is increasingly commissioned to develop decorative elements for components that come into direct contact with the product, including intricate sleeves and other high-value embellishments.
The company’s innovation capabilities have also been showcased in the premium ribbon segment. After being challenged to develop more sophisticated designs, PM Studio secured several contracts through in-house creative developments, notably incorporating lace and hand-sewn pearls, before final production in Asia.
Beyond premium packaging, the company also develops bespoke promotional items, including tennis balls and padel rackets.
To support its expansion, PM Studio Group is preparing its next growth phase with the relocation of its headquarters to new offices at 40 Avenue d’Iéna in Paris, scheduled for early October.
