Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Perfect Corp is seeking the next big beauty influencer

Beauty app developer Perfect Corp. is on the hunt for the next superstar influencer. The developer behind the virtual beauty app YouCam Makeup has launched a contest dubbed the “YouCam Beauty Star” in a bid to seek out the industry’s next big thing.

Perfect Corp. launches ’YouCam Beauty Star’ contest. (Photo: © Perfect Corp.)

Perfect Corp. launches ’YouCam Beauty Star’ contest. (Photo: © Perfect Corp.)

The competition, which runs through June 23, allows beauty fans to upload an image using the AI (artificial intelligence) and AR (augmented reality) app, capturing their own unique style by using various virtual makeup products and effects. Fans can then vote for their favorite looks via an online gallery, and a panel of judges including model and social influencer Cassandra Bankson will judge the selection, choosing an eventual winner. The winning look will then be made available for the app’s 730 million global users to download and use.

Beauty is all about self-expression and experimentation and we want YouCam Makeup to help fans discover and play with beauty in a whole new way,” said Perfect Corp. founder and CEO Alice Chang in a statement. “The options are endless and we can’t wait to see the creativity that our fans come up with.

The move comes months after Perfect Corp unveiled a new concept called ‘Beauty 3.0’ as part of its strategy to focus hard on using AI and AR solutions to transform the cosmetics retail experience. The plan, which was announced at the Consumer Electronics Conference (CES) in Las Vegas in January, touched on concepts including an ‘AI Smart Shade Finder’ designed to offer recommended foundation shades, and an ‘AI Skin Diagnostic’ created to monitor dermatological concerns.

AFP/Relaxnews

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Paris: Applications to the Innovation Tree break new record!

With more than 170 products competing to be selected in the Innovation Tree, the next edition of the MakeUp in Paris trade show looks very promising. The Innovation Tree is a selection of the best innovations received for each ‘MakeUp in’ show. A committee of internationally recognized experts elect those that may change the way (...)

read more
job opportunities
Experts’ views
Developing eco-responsible ingredients: transform without denaturing

Romuald Vallée
Developing eco-responsible ingredients: transform without denaturing

This is a trend which is fast growing in all areas, including in the cosmetics industry. Eco-responsibility has become a major element in the purchasing process for consumers who want their choices to have a positive impact on the society and the environment. The “green” business, often interpreted as a “marketing opportunity” is now (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close