Perfect Corp., takes a closer look at global user lipstick preferences...

Perfect Corp., takes a closer look at global user lipstick preferences within the award-winning YouCam Makeup app.

In honour of #NationalLipstickDay to be celebrated on July 29 in the USA, Perfect Corp., takes a closer look at global user lipstick preferences within the award-winning YouCam Makeup app [1].

Perfect Corp thus took a deep dive into the lipstick preferences of the users of YouCam MakeUp, its flagship app, to reveal the next big lipstick trends and created three exclusive styles for users to experience for themselves.

The top five Pantone lip colours of the year, with classic pinks and reds holding their position at the top of the charts, are: #1 Rose Fandango #2 Carmin #3 Rose profond #4 Amarante #5 Cerise

Matte-r of Fact

Furthermore, according to the data collected by Perfect Corp, a matte finish continues to dominate as the favourite lipstick finish across the globe making up nearly 50% of all lipstick try-ons. The exception: Japan. Japanese user data shows 50% preferred a sheer lipstick finish, as compared to only 18% choosing matte.

East Coast vs West Coast

A closer look at lipstick preferences made by users in New York City and Los Angeles revealed that east coast beauties favoured pink lip colours while west coast beauties opted for reds.

Always on the occasion of #NationalLipstickDay, the virtual reality firm is also launching exclusive top trending lipstick styles to experience virtually.

With over 10.8 billion global lipstick try-ons in 2017 alone - and nearly 500 million recorded in the US - lipstick remains the most tested item on the app.