Three juries of packaging experts, staff members from the most influential brands in the market and journalists voted to select the winners of the ADF&PCD and PLD Innovation Awards. Thanks to the online tools implemented by Easyfairs Oriex, organiser of the ADF&PCD and PLD Paris trade shows, the 50 jury members were able to evaluate the packs that entered the competition for the 15th edition of the ADF Innovation Awards, the 17th edition of the PCD Innovation Awards and the 1st edition of the PLD Innovation Awards.

Each year, trends emerge. “This year’s event focused on discussions about eco-design, new gestures, ergonomics, sustainable projects, refillable, reusable, connected products, recycled material, 3D printing, design, decoration, product environment, recycled aluminium, zero plastic, and the new codes for luxury,” said the organizers.

The official awards ceremony for the PCD Innovation Awards was held on the 22nd of June 2021 and was chaired by Alain Bethune and Hervé Bouix. This year’s winners will receive a trophy made by Digital Packaging for the ADF&PCD Innovation Awards and Erpro for the PLD Innovation Awards.

All in all, 160 products entered the competition and 61 packaging solutions were awarded, including: 22 “Awards”, 25 “Certificates” and 3 “Special Mentions”.

As far as the PCD Innovation Awards are concerned, the winners are:

Category: Fragrances Men/Women


- Parfums Christian Dior, Sauvage Ressource

- Boucheron, Serpent Bohème


- Giorgio Armani, My Way

- Interparfums, Montblanc Signature

- Jimmy Choo, Seduction Collection Parfums

- Puig, Loubiworld

- Givenchy, L’interdit

- Coty, Perfect Marc Jacob

Category: Makeup Premium


- Juni Cosmetics, Luxury Hydrating Lipstick

- Chanel, Mascara Stretch


- Chanel, Fond de Teint Fluide "Les Beiges"

- Jimmy Choo, Seduction Collection Lipstick Satin Color

Category: Skincare Premium


- Chanel, Le Lift & Hydra Beauty

- Ren Clean Skincare, Evercalm


- L’Oréal, Lancôme, Clarifique Double Essence

- L’Oréal, Helena Rubinstein, Prodigy Cure Cell Glow

Category: Skincare Mass Market


- Nivea, Naturally Good Body Lotion


- L’Occitane, Shea Butter Hand Cream

- Anthélios L’Oréal, Eco-friendly Moisturizing Milk SPF50+

Category: Personal Care


- Henkel, AG&CO KGaA Social Plastic

Certificate “special mention”

- L’Oréal, Solid Shampoo Garnier Ultra Doux and Solid Shampoo Dop

Category: Limited Edition Pack


- Chanel, Coffret Exceptionnel Beige 50ml


- L’Oréal, Viktor & Rolf, Flower Bomb

- Lalique, Collection Cristal Pivoine

As the 2021 edition was cancelled, the next ADF&PCD and PLD Paris will take place on 19 and 20 January 2022.