Despite the postponement of the ADF&PCD and PLD trade show, which will finally be held in January 2022, the competition awarding the most outstanding packaging innovations of the year in Europe is continuing.

About 160 entries in the competition this year. As required by the health situation, jury members met virtually, but the liveliness of the discussions was hardly impacted.

Eventually, 24 innovations were selected for the PCD Innovation Awards 2021. The winners will be announced next June.

PCD Innovation Awards 2021 - Finalists

Category Make up Premium

– Luxury Hydrating Lipstick, Juni Cosmetics

– Mascara Strech; Chanel

– Fond de Teint Fluide « Les Beiges », Chanel

– Seduction Collection Lipstick, Jimmy Choo

Category Fragrance Men and Women

– Serpent Bohème, Boucheron

– My Way, Giorgio Armani

– Seduction Collection Parfums, Jimmy Choo

– Montblanc Signature, Interparfums

– Loubiworld, Puig

– L’interdit Concrete, Givenchy

– Perfect Marc Jacob, Coty

– Sauvage Ressource, Parfums Christian Dior

Category Premium Skincare

– Le Lift et Hydra Beauty, Chanel

– Clean Skincare Evercalm, Ren

– Clarifique Double Essence, L’Oréal Lancôme

– Prodigy Cure Cell Glow, L’Oréal Helena Rubinstein

Category Mass Market Skincare

– Naturally Good Body Lotion, Nivea

– Shea Butter Hand Cream, L’Occitane

– Lait Hydratant éco-responsable SPF50+, Anthélios L’Oréal

Category Personal Care and Hair Care

– Social Plastic, Henkel AG&CO KGaA

– Shampoing solide Garnier Ultra Doux et Shampoing solide Dop, L’Oréal

Category Limited Edition

– Coffret Exceptionnel Beige, Chanel

– Flower Bomb, L’Oréal Viktor & Rolf

– Collection Christal Pivoine- Lalique