Despite the postponement of the ADF&PCD and PLD trade show, which will finally be held in January 2022, the competition awarding the most outstanding packaging innovations of the year in Europe is continuing.

About 160 entries in the competition this year. As required by the health situation, jury members met virtually, but the liveliness of the discussions was hardly impacted.

Eventually, 24 innovations were selected for the PCD Innovation Awards 2021. The winners will be announced next June.

PCD Innovation Awards 2021 - Finalists

Category Make up Premium

 Luxury Hydrating Lipstick, Juni Cosmetics

 Mascara Strech; Chanel

 Fond de Teint Fluide « Les Beiges », Chanel

 Seduction Collection Lipstick, Jimmy Choo

Category Fragrance Men and Women

 Serpent Bohème, Boucheron

 My Way, Giorgio Armani

 Seduction Collection Parfums, Jimmy Choo

 Montblanc Signature, Interparfums

 Loubiworld, Puig

 L’interdit Concrete, Givenchy

 Perfect Marc Jacob, Coty

 Sauvage Ressource, Parfums Christian Dior

Category Premium Skincare

 Le Lift et Hydra Beauty, Chanel

 Clean Skincare Evercalm, Ren

 Clarifique Double Essence, L’Oréal Lancôme

 Prodigy Cure Cell Glow, L’Oréal Helena Rubinstein

Category Mass Market Skincare

 Naturally Good Body Lotion, Nivea

 Shea Butter Hand Cream, L’Occitane

 Lait Hydratant éco-responsable SPF50+, Anthélios L’Oréal

Category Personal Care and Hair Care

 Social Plastic, Henkel AG&CO KGaA

 Shampoing solide Garnier Ultra Doux et Shampoing solide Dop, L’Oréal

Category Limited Edition

 Coffret Exceptionnel Beige, Chanel

 Flower Bomb, L’Oréal Viktor & Rolf

 Collection Christal Pivoine- Lalique