Among the several innovations presented at Cosmoprof Bologna this year, Albéa introduced Parisian Kiss, a standard version of its best-in-class guided mechanism, now available worldwide.

Parisian Kiss features the Baystick (Ø11.3mm) technology, a guided mechanism that is specifically designed for soft and creamy formulas. “It guarantees that the bullet stays intact for the entire life of the lipstick. It also offers a larger edge than traditional mechanisms, for more comfortable application,” explains the company.

Furthermore, Parisian Kiss is airtight for formula protection.

This mechanism belongs to Lipstick & Co, Albéa’s expertise platform for lipsticks, lip balms, pens and face sticks. Recently, Albéa has invested in a new high-speed assembly line for the Baystick guided mechanism for its Plouhinec, France facility, with the aim to increasing te site’s production capacity and support the market’s trend towards softer formulas.