First launched in Milan in 2017, Packaging Première will make its debut in France at the 2023 edition of Paris Packaging Week, on 25 & 26 January, alongside ADF, PCD and PLD, the three existing exhibitions which focus on aerosols and dispensing technologies, perfume and cosmetics packaging and premium drinks packaging respectively.
Paris in the wake of Milan and London
Since its first edition in Italy in 2017, Packaging Première and the event has built an unrivalled reputation for promoting the highest quality of packaging design and innovation for luxury products. The launch of the Paris edition follows that of a London edition of the event, which will take place in September 2022.
In Paris, the global capital of luxury brands, the event will serve both the French and international luxury products market. While PCD serves the world-leading cluster of beauty businesses around the city, Packaging Première will fulfil the same role for the city’s concentration of fashion, accessories, luxury retail and fine food companies. The exhibition will be supported by a dedicated conference theatre featuring insight from top designers and luxury brands.
"Packaging Première will be a perfect complement to the existing offer at Paris Packaging Week, and will mean the event covers packaging for the full range of premium and luxury products. We already welcome many packaging designers and specifiers from the fine food, fashion, accessories, jewellery and luxury retail markets and we are very excited to develop our offer for this community further,” said Pierpaolo Ponchia, General Manager of Easyfairs Italia and founder of Packaging Première.
A European network of premium and luxury events
The launch is the latest step in the wider expansion and repositioning of Easyfairs’ portfolio of events for the premium and luxury markets, which now comprises:
in Paris, the events ADF, PCD, PLD and, from 2023, Packaging Première as part of Paris Packaging Week;
in Milan, the events Packaging Première and PCD; the events run on Tuesday-Thursday this week at Fieramilanocity in the centre of Milan;
in London, the events PCD, PLD, Packaging Première and a new event called Food & Consumer Pack, all as part of London Packaging Week; the events run on 21 & 22 September in London.
The repositioning of the portfolio has been supported by a dynamic and colourful new graphic identity created by the leading London branding agency Butterfly Cannon.
"The launch of Packaging Première in Paris is a very exciting next step in our mission to drive innovation in packaging in the three hotspots of Europe’s luxury and premium markets - Paris, Milan and London,” highlighted Renan Joel, divisional director for packaging at Easyfairs UK & Global.
Paris Packaging Week