The new lipgloss applicator was launched at the MakeUp in Paris tradeshow, which took place at the Caroussel du Louvre on June 12 and 13, 2014.

International make-up artist Max Herlant himself introduced the new Precision Applicator on Oekabeauty’s booth.

Thanks to his strong experience and knowledge in make-up techniques, trends and make-up design he provided Oekabeauty with an insight to make-up gestures and shared his ideas with our innovation team,” says the company. “With Herlant’s understanding of the art of make-up and Oekabeauty’s injection moulding and flocking technologies the new applicators were brought to life within a short time.

Oekabeauty’s new Precision Applicator is developed for an easy intuitive use and precise application. Its shape and flexibility are inspired by dense artist brushes. The curved edge corresponds to the shape of the lip while helping to achieve defined application and precise contours especially on the upper lip.

The Precision Applicator underlines Herlant’s commitment to the development of new gestures in application that enhances end-user convenience and pleasure,” concludes Oekabeauty.