The fifth edition of MakeUp in Paris was held at the Carrousel du Louvre in Paris on 12 and 13 June last. Here is a video snapshot of the event:

The B2B tradeshow, dedicated to the suppliers of makeup brands, has welcomed a total of 2,804 visitors, according to the organisers, up by more than 12% compared to the year before. Moreover, the number of foreign visitors broke all records, representing almost 30% of all visitors over two days, mainly from European countries (UK, Italy, Germany, Spain, Poland, Finland, The Netherlands, Belgium, Portugal, Greece, Bulgaria, etc.) but also from Australia, Israel, Lebanon, Taiwan, Iran, Morocco, Brazil, or Japan.

Also note that after having duplicated the concept in New York and in Soul, Beauteam will launch the first edition of MakeUp in Sao Paulo, next 3 and 4 December.