The investment fund of the L’Occitane Group has acquired a stake in French beauty start-up In Haircare, a haircare brand specializing in textured hair. Other investors for this series A round include Anne de Kerckhove and CRE Venture Capital.

Launched in 2020 by Rebecca Cathline and Didier Derozin Emmanuel - who also founded Ma Coiffeuse Afro in 2016, an online booking service platform for specialized hairdressing services - In Haircare currently offers made in France, gluten-free and vegan food supplements dedicated to hair growth and based on plants, vitamins and minerals. The brand recently launched a fortifying treatment oil and a detoxifying and fortifying serum for the scalp.

The brand relies on Ma Coiffeuse Afro’s committed and growing community, for which (and with which) the products were designed.

"Their ’in & out’ approach, their creativity, and their inclusive and engaging brand story definitely resonate with Obratori’s, and we are excited to write the next page of their journey with them," said the investment fund.