Paper Cosmetics, the hip Los Angeles based brand for sustainable deodorants, completed their initial funding round lead by Obratori, the venture capital fund and accelerator of L’Occitane Group, alongside Cristina Carlino, founder of Philosophy skincare.
The Californian start-up led by Daniel Roescheisen offers a range of zero waste deodorants made from “all natural, safe and clean ingredients in eco-friendly paper packing”. The mass market brand intends to use the funds to support growth of their DTC business, to speed up marketing and to grow their reach.
"We are excited and humbled to become partners with such a strong investment team. It means a lot that Obratori and Cristina Carlino believe in us and the future of the brand. It also clearly shows the direction our bathrooms of the future will go where single-use plastics have no future. We are pushing for change in a fun way with products that work for us and our future," said Daniel Roescheisen.
According to Cristina Carlino, the strong brand message, product efficacy, sleek design and growth potential are the main reasons for her investment decision.
“For Obratori, this is the first foreign startup investment. Pushing for more sustainable consumption and ensuring products of quality are obvious to us. Paper Cosmetics is answering a clear customer demand,” explained Ingo Dauer, co-Managing Director of Obratori.