MakeUp in Paris, the trade show dedicated to the makeup industry, continues to grow and will host 85 exhibitors on the occasion of its fourth edition on 20-21 June 2013 at the Carrousel du Louvre in Paris. “Growing from 65 to 85 exhibitors MakeUp in Paris 2013 is taking an important step not only in terms of the number of participants, but also in terms of representativeness," says the organizers.
Once again, the show will take place in the rooms Souffot, Delorme and Gabriel at the Carrousel du Louvre, which totalize 3275 sqm gathering the exhibitors’ stands, the entertainment areas, the conference room and the event’s catering area. “The increase in the number of exhibitors has led us to reorganise the floor plan to maximize space,“says Sandra Maguarian, the show manager. A reorganization that has not been sufficient to meet all demands since, according to the organizers, six companies are still on a waiting list.”We are considering all possibilities to find them a place, but it is unlikely that we can meet all demands," says Sandra Maguarian.
As far as exhibitors are concerned, MakeUp in Paris is becoming more and more an international gathering of the makeup industry. French companies only represent 37% of exhibitors this year and the show is hosting exhibitors from 12 European countries - first and foremost Germany and Italy, and for the first time in Spain, Poland and Russia - but also from North and South America, Japan and Korea. Amon first time exhibitors are, for instance, AC Cosmétiques, Bao Sheng Corporation, Barbara Hoffman, Baralan, Bell, Chromavis, Confalioneri Matite, Cosmecca Korea, Dieter Bakic, Federico Ferrer, HCP, Leoplast, Toly, Yoshida, Shanghai Delviel Cosmetic, Cosmecca, Zignago Vetro..
For the first time ever, MakeUp in Paris opens its doors to ingredient suppliers, introducing a new area, MakeUPigments, where exhibitors and the visitors will be invited to didactic and sensory exhibitions and workshops. The first edition of MakeUPigments will host 3 partners: BASF, Laserson and Merck.
“MakeUp in Paris offers ingredient manufacturers the opportunity to express themselves in a way that differs from what they are used to and to target different audiences, including brand marketing teams,” explains Jean-Yves Bourgeois, co-founder of the event
As in previous years, the organizers continue to pay particular attention to the several animations that punctuate the two-day event. Thus, students from makeup schools and their models will participate twice a day to the MakeUp Parade. They will stage the exhibitors’ products in the aisles of the show, among the exhibitors and visitors.
In partnership with Schwan Cosmetics, Faber-Castell Cosmetics and Mobius & Ruppert, the MakeUp Painting area will offer visitors and exhibitors a funny, creative and recreational break to draw up the most beautiful makeup on a paper.
MakeUp in Paris will also ask three young designers to design six decorative objects for the home, using makeup products and accessories. Their creations will be exhibited during the two days of the show.
Furthermore, this year, MakeUp Pioneer, the show’s path for innovation and new products, will succeed the MakeUp Innovation Awards. The floor map distributed to visitors will highlight booths participating in the operation.
A dozen round tables and conferences will also be held during the days of MakeUp in Paris. Among the topics to be discussed:
- “Make-up and skincare” to explore the links between care and makeup products, 20 June 2013 (10.15-11.00 a.m.)
- “Foundation, a concentrate of innovations”, 20 June 2013 (01.30-02.15 p.m.)
- “Korea, a champion in make-up innovation”, 21 June 2013 (10.15-11.15 a.m.)
- “Make-up and the strategies of luxury brands,” 21 June 2013 (12.30-13.15 p.m.)
Proven success across the Atlantic
The success of this “niche” show is also confirmed in the United States where, in order to meet the many demands of exhibitors, the organizers have chosen a new venue for the third edition of MakeUp in New York to be held on 25-26 September 2013.
“The evolution of the makeup market strongly supports us, with an increasing reliance on outsourcing and full service, which is precisely the positioning of our events,” concludes Jean-Yves Bourgeois.