The company, headquartered in Lyon, France, and specializing in high-end makeup and skincare formulation and production has announced the appointment of Karine Melloul as its incoming CEO.

She will be responsible for managing and driving the growth of the business by relying on the strengths of MS BEAUTiLAB to offer an innovative, agile and eco-responsible service associated with a very strong customer-oriented mindset,” said the company in statement.

With over 20 years of experience, Karine Melloul understands the cosmetics industry very well, and has solid experience in business development, production, development and general management. She has a solid entrepreneurial background as a manager, business angel or board member.

"It is a great pleasure to join the MS BEAUTiLAB Group, which has a huge potential with remarkable human and technical skills. Our European industrial platform, our innovation capabilities and the quality of our clients’ portfolio are a solid foundation for the expansion of our historical activities, as well as for our diversification into new markets and growing geographical areas," says the new CEO.