The brand was born from the conviction that men are now willing to take care of themselves, but that the market has never really spoken to them. Due to a lack of suitable products and clear cultural references, hand care for men is still perceived as secondary, and even taboo. To penetrate this segment, the brand opted for a simple solution built on products that are effective, specifically designed for men’s skin and part of a calm and contemporary aesthetic universe.
To fulfill its ambition of offering men a range of clean, high-performing, and culturally relevant hand care products and nail polishes, Moi Aussi has partnered with Fiabila, a global expert in nail beauty.
Hand and nail beauty for men
Fiabila has formulated two technical treatments for Moi Aussi: a Repair Treatment (Soin Réparateur), designed as an invisible shield for cuticles and fragile areas, it helps to nourish, soothe and restore moisture; and a Cure Treatment (Soin Cure), which protects, smooths and strengthens the nail while providing a matte, natural and undetectable finish — an ideal solution for men looking for a clean and discreet result.
In addition, Moi Aussi is also offering a collection of six nail polishes, which was also formulated by Fiabila. The brand has opted for a balance between naturalness and performance. Vegan and 83.5% bio-sourced, the “21-free” [1] formulas are crafted without petrochemical solvent odor and achieve an average wear time of 5.9 days, proven by certified testing.
Coup de vent, Jour de mistral, Brume matinale, Orage nocturne... each shade strives to tell a story, offering a new vision of masculine expression — subtle, refined, and elegant.
"With Moi Aussi, we are not seeking to create just another product, but to legitimise a gesture that has long been neglected. Hand care becomes an act of well-being, expression and self-recognition," explains Fadi Mroueh, founder of the brand.
All Moi Aussi products are made in France.
