In response to growing demand for sustainable solutions, the luxury beauty packaging expert is expanding its capabilities in metal materials. The company showcased its latest innovations at the Paris Packaging Week trade show, on February 5–6.

Aluminium is a cornerstone of Meiyume’s expertise in metal packaging. The company works across multiple manufacturing processes — including stamping, extrusion, casting, impact extrusion, CNC machining, and hot and cold forging — combined with advanced decoration capabilities to create distinctive designs at scale. For even more sustainable solutions, Meiyume has spearheaded the use of recycled and low-carbon aluminium, including fully traceable 100% recycled aluminium.

Notable examples demonstrating how multiple processes can be combined while maintaining recyclability includes a fragrance cap for Chanel and mono-material lipstick for Minus Cosmetics, with the latter uniquely integrating refillable mechanism. Meiyume has also successfully scaled die-cast aluminium solutions such as a fragrance cap for Nina Ricci.

While aluminium is increasingly favoured for sustainability, Zamak (a zinc-based alloy) remains relevant for a number of premium, applications. For example, Meiyume collaborated with Guerlain on their iconic customisable Rouge G lipstick.

Steel is another emerging focus area. Extensive trials have led to steel-based applicators for leading brands including Amouage, produced using combined processes such as stamping, forging and CNC machining.

Sustainability remains central to Meiyume’s strategy. The company recently unveiled ECOLUX Recycle, a fully traceable solution made entirely from 100% post-consumer recycled aluminium.

“As sustainability becomes non-negotiable in beauty and luxury, Meiyume stands as a trusted partner, offering brands innovative, scalable and measurable packaging solutions,” highlighted Stéphane Bulle, Meiyume, Global Head of Innovation, Engineering and Quality at Meiyume. “In luxury packaging, material choice is no longer only about aesthetics. It has become a strategic balance of desirability, performance, scalability and environmental responsibility.”

To meet these requirements, Meiyume relies on its Smart Material Mix approach that combines several materials – including metals, plastics, soft fabrics – an integrated R&D framework and advanced manufacturing processes.