Yearly global turnkey collections designed with intelligence
Each year, on the turnkey front, Meiyume launches its global ODM collections. These collections are designed with Meiyume’s proprietary Beauty Intelligence Platform, using AI to create customizable, regionally tailored, and localized solutions that reflect the evolving preferences and demands of consumers in each market.
The 2025 UK Collection
Having identified four key trends shaping the European beauty and personal care market—longevity, neuro-beauty, climate-active, and skinfluential—Meiyume has created a series of turnkey solutions designed to meet consumer expectations of today.
Dubbed Cellular Revival, the range developed to meet the Longevity trend features four formulations: Cellular Revival Magnesium Body Serum; Cellular Revival Milky Toner; Cellular Revival Overnight Mask; Cellular Revival Overnight Eye Balm.
“Our Longevity range leverages the 12 Hallmarks of ageing science through ingredients that target multiple hallmarks simultaneously, representing a shift from cosmetic to functional solutions that support genuine skin health resilience,” highlights the company.
The Skin Therapy range addresses the Neuro Beauty trend through four formulations: Stay Focused Gel Mask; Sparkling Energy Eye Mask; Happy Glow Face Mask; and Calm Mind Mousse Mask.
"This innovative range takes skincare beyond surface treatments to create multi-sensorial experiences that connect emotional wellbeing with skin health," says Meiyume.
Element:All is the signature name of the line linked to the Climate Active trend. It was designed for climate-conscious consumers who demand beauty solutions that adapt to their active lifestyles.
It features seven formulations capturing the spirit of balance, sustainability, and harmony with nature, including a face moisturizer, SPF 50 lip and hand protections, a scalp and body scrub, a whole body deodorant, a colour shield hair mist, and an anti-humidity hair mist.
Finally, the three formulas of the Skinfluence collection (30 Second Colour Shift; Overnight Memory Hair Mask; Pillow Plump Lip Mask) capture the explosive energy of social beauty culture, delivering dramatic transformations designed for the social media and ‘Skinfluential’ generations.
Each formula is paired with one or more packaging solutions, developed either in-house by Meiyume or in collaboration with industrial partners.
The 2025 APAC Collection
The APAC 2025 collection, which was first unveiled at Meiyume’s exclusive “Your Beauty Blueprint” event at its Indonesia manufacturing plant, is organized around three key axes: Longevity, a next-generation skincare collection; Bloomtots, a range of smart care and toiletries for children’s delicate skin and hair; and NovaTouch, a modern skin care line for mums-to-be and young mothers.
The 2025 APAC collection features carefully selected trendy and/or natural active ingredients such NAD+ boosters, biome balancers, vitamin E, shea butter, or squalane. Each formula is associated with one or more packaging developed by Meiyume or its partners.
Cosmopack and Cosmolab Asia 2025
Meiyume’s expertise in its turnkey solutions is reinforced by a robust and flexible global sourcing network across the Americas, Europe, and Asia-Pacific — enabling agile, scalable, and responsible solutions. Through this unique integration of in-house intelligence and expertise, combined with its global reach and long history, Meiyume empowers beauty and personal care brands to bring their vision to life — beautifully, intelligently, and sustainably.
For a detailed presentation and immersive experience, visit Meiyume’s booths at Cosmopack Asia (Booth 3D-07) and Cosmolab Asia (Booth 3D-05, shared with their global partner Intercos) from 11-13 November 2025 at Hong Kong, AsiaWorld Expo (AWE).
