A landmark event in the world of hairdressing and beauty, the MCB by Beauté Sélection Paris trade show will take place from September 4 to 6, 2021, at Paris Expo Porte de Versailles. The agenda features: masterclasses, workshops, fashion shows, conferences, round tables, competitions, presentations of new collections and original performances.

"After a year 2020 strongly affected by the global pandemic crisis, the year 2021 will be synonymous with meetings and new projects," said Christophe Gabreau, President of Standing-Events and organizer of MCB by Beauté Sélection.

In 2019, MCB by Beauté Sélection put together more than 300 exhibitors, representing more than 450 brands from more than 40 countries on nearly 45,000 sqm of exhibition area. All in all, the event attracted 50,000 visitors from more than 85 countries.

The fair is structured into six sections:

– Cosmetics for the hair,
– Private label & Packaging,
– Services & Furniture,
– Nails & Make-up,
– Men’s care & Meard,
– and Store/Shopping.

This year, to allow everyone to participate in the event in complete safety, the fair will take place in compliance with strengthened health standards: virtual badges, controlled flows, compulsory wearing of face covering, increased sanitation of common areas…

Four stages dedicated to live events

– A 360° stage for Trends & creations. Speakers will include Julien Tur, the tiktoker Lisa B. Pro, Michaelangelo Marenco, Thierry Bordenave, Ludovic Geheniaux, Pascal Lombardo, Stéphane Amaru, Morgane Hilgers, Anthony Galifot and many others...
– Brand stage, entirely dedicated to technical workshops and demonstrations from national and international brands.
– Main Stage, with more than 12 hours of high fashion hairstyle shows with the new collections of Joey Scandizzo for Eleven, Scapicchio for O’Barbershop, Damien Roux for Didact, Raphaël Perrier for AG2R, Loris Hug, Beata Bourillon Ladys, Christophe Nicolas Biot for Wella, Cyril Bazin and Guillaume Fort for Delorme, intercoiffure...
– A space dedicated to conferences and round tables with targeted themes: business development, the crisis and new opportunities, care and make-up for black skin, international trends and innovations, eco-responsible initiatives in salons and institutes etc...

Brazil under the spotlight

This year, Beautycare Brazil and Brazilian Pharma & Health Coordinate the participation of four Brazilian companies: Brazil Cosmetics, Donatti - Professionale, Embelleze, and Sweeteez.

A 90-square-meter booth has been created for the occasion. A unique opportunity to discover innovative brands from the world’s leading hair care market.