Markets & trends
Clean beauty, accessible luxury and more: the next beauty trends by NielsenIQ
In a new report, the consumer intelligence company lays down in details the main trends in the beauty market. In a context marked by...
Brands galore takes centre stage in the latest season of ’Emily in Paris’
From Google and Samsung to LVMH, AMI, Jacquemus, Milk Makeup and even Lidl, brands galore take centre stage in the latest season of...
Use of facial skincare products increasingly popular among US men
More than half of US men now use facial skincare, a 68% increase from 2022, according to Mintel. Men are also increasingly aware of the...
In the US, users shop more frequently on Snapchat than on Instagram
If you’ve ever fallen for an item on Instagram or Facebook, you’re probably not alone. Shopping on social networks has become a habit for...
Sustainable Cosmetics Summit plunges into the “blue beauty” wave
After having massively committed to a process of greening their formulas, beauty brands are now striving to reduce their impact on the...
Have sunscreens lost the game with younger generations?
Several surveys have shown that sunscreen use among teens and young adults is dramatically insufficient despite health recommendations....
US prestige beauty sales grow by 8% in the first half, driven by fragrances
The U.S. prestige beauty market achieved USD 15.3 billion in sales, in the first half of 2024, growing by 8% compared to the same period...
’Heat stroke makeup’ is the new trend making TikTok blush
Many of us have long tried to camouflage or hide the marks left by the sun tracing the outline of your swimsuit or T-shirt after a summer...
Do I need it? ’Underconsumption core’ trends on TikTok
Exhausted from a rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back. Dubbed...
In raging summer, sunscreen mass misinformation scorches US
Dismissively tossing a tube of sunscreen over his shoulder, a bare-chested TikTok influencer declares that the cream causes cancer. He...
