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Gamification in marketing - a passing trend or a real strategic tool?

Gamification in marketing - a passing trend or a real strategic tool?

Gamification is everywhere and is expanding thanks to the revival of gaming. Is it a lasting tool or just a trend? If we consider studies...

As virus cases surge and economy slows, can China's zero-Covid strategy hold?

As virus cases surge and economy slows, can China’s zero-Covid strategy hold?

China, the country where the coronavirus was first detected in 2019, is among the last remaining devotees to a zero-Covid approach to the...

“Shopping is the logical next step in the story” - Charles Levecque, TikTok

“Shopping is the logical next step in the story” - Charles Levecque, TikTok

Between immersive fashion shows, online shopping and collaborations with luxury brands, TikTok is getting busy with a host of diverse...

Brazil: Sales of the beauty and personal care sector dropped 2.8% in 2021

Brazil: Sales of the beauty and personal care sector dropped 2.8% in 2021

Sales of the Brazilian personal hygiene, perfumes and cosmetics industry fell by 2.8% in 2021. According to ABIHPEC, the trade...

Biotulin meets success with a botanical-based “natural botox” face gel

Biotulin meets success with a botanical-based “natural botox” face gel

For those who are seeking to instantly (but temporarily) smooth out their wrinkles without having to go through the process of...

France: Sales of prestige beauty products increased by 9% in 2021

France: Sales of prestige beauty products increased by 9% in 2021

Sales of prestige beauty products returned to growth with a 9% increase in 2021. In-store sales and the fragrance category were the main...

The Italian cosmetics industry expects to recover from the crisis this year

The Italian cosmetics industry expects to recover from the crisis this year

Despite a strong pick-up in production in 2021, thanks to the impetus of exports (+13.0% vs. 2020) and, to a lesser extent, to the...

French women are massively opting for organic and natural beauty products

French women are massively opting for organic and natural beauty products

Women around the globe did not wait for the pandemic to introduce organic or natural cosmetics into their beauty routine, but it is clear...

From lip pencil to concealer: How are TikTokers hacking cosmetic uses

From lip pencil to concealer: How are TikTokers hacking cosmetic uses

On social networks, the trend of the moment is to find alternative uses for cosmetics. So an eyebrow pencil gets used as a lipstick, a...

Brazil: Exports of personal care products record double digit growth in 2021

Brazil: Exports of personal care products record double digit growth in 2021

As far as the personal hygiene, perfumery and cosmetics industry is concerned, international trade has been very dynamic in Brazil in...

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latest news

Perfume materials: The Headspace of Togouchi Whisky

Perfume materials: The Headspace of Togouchi Whisky

Tadaka Kainosho, a professor of organic chemistry, founded Takasago in 1920. Since then, the company has become one of the pioneers in...

Innovating in beauty: Core Active Beauty Bases

Innovating in beauty: Core Active Beauty Bases

The beauty industry is rapidly evolving, driven by the increasing demands of consumers for efficacy, safety, and respect for the skin...

Beauty Packaging Innovation - February 2024

Beauty Packaging Innovation - February 2024

The latest Luxe Pack and Paris Packaging Week trade shows have once again focused on solutions aimed at reducing the environmental impact...

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