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Markets & trends

MakeUp in Paris preview: New trends are marked by pencils

Pencils are getting ever more innovative for lips, eyes, and brows. Make Up in Paris 2017 will be an opportunity for manufacturers to showcase their new high-precision launches in full colour. Here is an overview.

A pop, long-lasting trend for lips

Alkos Cosmétiques will present the Tattoo Lip Contour, which was selected among other innovations for the show’s Innovation Tree. With its fluid texture and semi-permanent felt-tip fitted with moisturizing and emollient actives, it keeps the lip contour coloured for hours and replumps the lips, while preserving hydration. It can also be used as a colouring base to any gloss or lipstick for a long-lasting result.

Schwan Cosmetics also banked on their know-how to develop a new, long-lasting, covering, and nourishing product: RetractMatic Divine Texture. Available both in matte and semi-matte versions, this lip liner and stick works precisely on lip contour and coverage for a perfect result up to six hours. Its waterproof, shea-butter-based formula is free from any mineral oil, preservative, paraffin, and animal derivatives.

Faber-Castell Cosmetics will introduce two concepts with electric colours for a shiny, cheeky look. The Magnetic Electric plastic pencil range, with its Slim Plastic Magnetic eyeliner and lip liner, also counts on a long-lasting effect to highlight acid/pop colours. Its gel texture makes the application easier for a super long-lasting finish, up to 8 hours for the lips, and 16 for the eyeliner. This line with astonishing shades ranges from classic to electric colours and from matte to metallic effects. It can be easily personalized and is now available with a shiny, matte, pearly, or metallic finish.

For pop lips day and night, Alkos will also spotlight their Moonlight Kiss Fluo, this time in a Jumbo Pencil version. The Jumbo plastic pencil can be sharpened to deliver the Moonlight Kiss formula, which looks like a sparkling lipstick with pure fluorescent colours during the day, and makes lips appear fluorescent under typical black or blue club lights at night. The product is available in orange and fluorescent pink.

Metal and intense features for the eyes

Urban Amazon, the other concept developed by Faber-Castell Cosmetics, draws conquering lines. This eye & lip liner concept contained in a gel formula offers vibrant colours and an accurate application. The formula dries in 40 seconds for a long-lasting finish and its marked pigmentation provides a strong colouring effect. The pencil is fitted with a retractable tip and is available in bright and transparent shades.

The Color Block Eyeliner Marker range by Alkos Cosmétiques has been enriched with new shades: purple, green, brown, and bright shades – pretty rare on the eyeliner segment.

Also in the Alkos Cosmétiques Eyeliner category, the Slim Metal’Eye plastic pencils deliver a formula with an ultra-sensorial application to create a film with a waterproof metallic effect as soon as the first line drawn.

As for Schwan Cosmetics, they will showcase Dip Pen with Ebony Texture, a high-performance liquid eyeliner with a matte finish. The application gets ultra-fine or thicker, depending on the applicator, and draws a precise, intense black line. Waterproof Dip Pen with Ebony Texture quickly dries and promises to last all day – at least 17 hours – ideal for humid climates. Its formula is free from parabens and IPBC.

Long wear and naturalness for brows

The Alkos Cosmétiques Filling Brow Marker is a semi-permanent marker which gives the illusion of natural, denser brows. Other than its easy application and long-lasting performance, its colour is stable and does not turn while drying – obviously a “plus” for such a product.

The Brow Pomade Pencil by Schwan Cosmetics also creates a natural effect. The ultra-fine pearls in the formula make the application more even and perfect the coverage. Thanks to its long-lasting effect, this new product based on organic synthetic waxes is adapted to the most humid climates.

Lastly, also in the “pen makeup” peripheral world, it should be highlighted that the Alkos Cosmétiques company will also showcase the HD Cover Stick Jumbo Twist, a concealer with a powdered result, as well as travel size sticks: Exfoliating Charcoal Stick, a 2-in-1 mask which exfoliates and cleanses the skin’s pores, thanks to its natural charcoal extracts, while preserving hydration, and the Stick with me Travel Cleanser, a travel-size solid cleanser to be emulsified - ideal for travelling.

Kristel Milet

Portfolio

  • Schwan Cosmetics' sales have increased significantly in the 2015/2016 fiscal (...)
  • Schwan Cosmetics' sales have increased significantly in the 2015/2016 fiscal (...)
  • Moonlight kiss fluo jumbo pencil, Alkos Cosmétiques
  • Color Block Eyeliner Marker, Alkos Cosmétiques
  • Tattoo Lip Contour, Alkos Cosmétiques
  • Magnetic Electric, Faber Castel Cosmetics
  • Urban Amazon, Faber Castel Cosmetics
  • Urban Amazon, Faber Castel Cosmetics
  • Urban Amazon, Faber Castel Cosmetics
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