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Markets & trends

Beauty crushes and hot topics to headline Paris leg of MakeUp show

Now in its eighth year, the B2B beauty fair MakeUp in Paris kicks off in the French capital on June 22 for two days of conferences, makeup workshops, demos and product reveals with a focus on the secrets of skincare professionals and the latest beauty innovations. We take a sneak peek at the cosmetics products and trends that will be showcased in the line-up of this year’s event.

A live makeup demo at last year’s MakeUp in Paris event. © MakeUp in Paris

A live makeup demo at last year’s MakeUp in Paris event. © MakeUp in Paris

Day 1 of the event is devoted to digital beauty. Wide-ranging topics from the power of social media, smart mirrors, makeup apps and beauty tech trends in the US and France are up for debate, and Alexis Blosse, Strategic Planner at Google will be on hand to guide makeup professionals and cosmetics addicts alike.

Comité Français de la Couleur will also be running visitors through the metallic color craze that is taking the makeup world by storm. Speakers include Marta Radice from Lechler, an innovative metallic paint manufacturer, Gilles Lapalu, founder of Parisian pigment-rich makeup brand Viseart, and artist Sylvère Jarrosson.

Makeup for dark complexions will be the focus of Day 2 with an exclusive conference hosted by Aïmara Coupet, dark skin makeup expert.

In the spotlight this year are two of the show’s favorite beauty crushes: ’phase change’ compact powders by Chromavis, and, Creative trend consultant at Peclers Paris Lucille Gauthier’s personal favorite, Gloss Fx 4D effect lipgloss by Paristy.

A host of new beauty hero products that will be showcased at the MakeUp in Paris show between June 22 and 23rd. © MakeUp in Paris

A host of new beauty hero products that will be showcased at the MakeUp in Paris show between June 22 and 23rd. © MakeUp in Paris

MakeUp in Paris will be held June 22 & 23 at Carrousel du Louvre in Paris.

Additional dates for your diary:

  • MakeUp in NewYork, 19 & 20 September 2017
  • MakeUp in SaoPaulo, 24 & 25 October 2017
  • MakeUp in Los Angeles, 7 & 8 February 2018
  • MakeUp in Seoul, April 2018

With AFP/Relaxnews

© 2017 - Premium Beauty News - www.premiumbeautynews.com
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