Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

MakeUp in Paris prepares its 2015 edition in full confidence

Four months after the fifth edition of MakeUp in Paris closed its doors, the organisers are drawing conclusions from the analysis of entries coupled with the result of a survey conducted by the organisers a few days ago among some 2,800 visitors.

MakeUp in Paris 2014

MakeUp in Paris 2014

First conclusion: a high level of satisfaction: more than 90%! “For the respondents, ‘trends’, ‘innovation’ and ‘creativity’ are the words that best characterize this event, in that order. The vast majority of them spent an entire day at the show. And, against all odds, quite a few them would like an additional day,” highlights Beauteam, the company organising the MakeUp in events.

Nearly half of all visitors said they attended the conferences. As to the question: "what are you looking for at MakeUp in Paris?", the answer were: "to discover new products", followed by " to get the latest news on make-up", not forgetting "to meet new exhibitors."

Furthermore, for the vast majority of visitors, the internet is clearly the main vehicle for inciting people to visit the event and for informing them.

The increasing notoriety of MakeUp in Paris helps the show to attract more and more foreign visitors (30% of all visitors in 2014).

A promising 2015 edition

There are eight months to go before the next edition, which will be held at the Carrousel du Louvre on 18 and 19 June 2015, and the organisers announce the maximum number of stands has almost been reached. “Nearly all those exhibiting at the previous edition have already signed up again, and many have decided to increase their surface area.

MakeUp in Paris 2014

MakeUp in Paris 2014

Also worth noting is the success of MakeUp Pigments, the workshop/exhibition dedicated to ingredients, which is growing due to the presence of some new companies.

info portfolio

© 2014 - Premium Beauty News -
latest news

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies