MakeUp in NewYork returns on September 14 and 15, 2022 at the River Pavilion - Javits Center to bring together the beauty community and give professionals the tools to create tomorrow’s best sellers. The trade show is benefiting from a particularly favorable context, with a market boosted by sales of perfumes and make-up and consumers who are back to their pre-pandemic habits.
Make-up and skincare
Following the rise of the hybridization of makeup and skincare, the MakeUp in shows have adapted their offering for several years now to meet the expectations of the market: conferences and exhibitors now offer an overview of the various trends and innovations in both the skincare and make-up markets.
To highlight this new positioning, the event has designed a new visual identity and launched a brand new website.
Back to a resolutely international edition
After a 100% local edition in 2021 due to travel restrictions, MakeUp in NewYork readies to gather again exhibitors (formulators, suppliers of ingredients, accessories, packaging and turnkey services) from all over the world, incuding: Mana products, Fusion Packaging, Croda, Faber Castell, Amfora Packaging, Anjac Health & Beauty, C&C International, Chiang Pao, Cosmetic Groupe USA, Cosmetica, Crystal Claire, Englewood Lab, Hwasung Cosmetics, Innovation Labs, Kolmar Laboratories, Lumson, World Wide Packaging, MS Beautilab, Nuco, Omnicos, Qualipac, Regi, Roberts Beauty, Schwan Cosmetics, Shya Hsin Packaging, and Weckerle Cosmetics…
Actually, more than 120 suppliers will be available to trade with North American beauty brands.
Among the visitors that already registered, the organizers mention the names of: Avon, Anastasia Beverly Hills, Babo Botanicals, Benefit, Doll 10 Beauty, Estee Lauder, Fresame Cosmetics, Giorgio Armani, Glossier, Hero Cosmetics, Ilia Beauty, Jlo Beauty & Lifestyle, Kevyn Aucoin Beauty, Wander Beauty, Kylie Cosmetics, Kulfi Beauty, L’Oréal, Mary Kay, Nicka K New York, Orbal Cosmetics, Orveon Global, Premier Brands Of America, Revlon, Sespring, Shiseido, Tarte, Tata Harper Skincare, Ulta Beauty, Unilever, Coty and Fable.
This year again, the show’s IT Awards will showcase brands a glimpse of the most outstanding innovations from the exhibitors.
The competition spotlights key novelties in terms of textures and formulas, ingredients, packaging, and accessories to promote innovation and meet the needs of the entire industry. From +100 novelties submitted by the shows’ exhibitors, four awarded products will be selected by an international independent Expert Jury.
The show is also continuing its collaboration with The Society of Cosmetic Chemists. This year, the SCC will bring together two panels of experts for MakeUp in NewYork to discuss the latest issues on cosmetic ingredients and regulatory updates.
MakeUp in New York is also continuing its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation. During the event, Cosmetics Inspiration & Creation will host four Beauty Talks, each outlining a key beauty theme that will impact the industry over the year(s) ahead:
Eco Icons. The Era of Deep Green Solutions.
Joy-Care. Beauty in the Name of Pleasure.
Adaptive-First. Dismantling the Barriers to Beauty.
Intelligent Hybrids. Engineered for Resilience.
On this occasion, Leila Rochet, the agency’s Chief Innovation Officer, will be joined by leading industry figures to decode the major trends and consumer behaviors that will shape the industry beyond 2022.
MakeUp in NewYork