MakeUp in LosAngeles and Luxe Pack Los Angeles 2024 will be held under the same roof on February 14 and 15 at the LA Convention Center, in downtown Los Angeles. During two days, the concomitant events will focus on the latest innovations in their respective areas.

"We firmly believe that our industry is experiencing a transformative synergy between art and science. The intricate sciences are not just shaping but redefining the future landscape of beauty," emphasizes Aurélie de Boisvilliers, Marketing & Communications Director of MakeUp in LosAngeles.

Consequently, the joint education program will intertwine science and beauty, embodying the theme "Science in Beauty," with the aim to explore the transformative impact of biotechnology, packaging trends, sustainability strategies, and more. “The intricate relationship between science and aesthetics will be unraveled in each session, shaping the future landscape of the cosmetic industry,” said the organizers.

In addition, six global beauty trends agencies (Spate, Mintel, Nelly Rodi, Trendalytics, Peclers Paris and Beautystreams) will be share their vision and exclusive insights throught workshops and conferences

The shows will host new participants such as Capsum, ICC, Libo Cosmetics, GPI Beauty, Pennelli Faro, Colep, Cosmetic Lab, SP Beauty, Prisha Cosmetics, Skinlys, HNB Corporation, for MakeUp in LosAngeles, and Auber Packaging, Carvajal Pulpa y Papel, Case Makes, Compax, Cosmogen, Curated Sourcing, DDC Packaging, Glasmeister, Hatteras, K Laser Technology (USA), Magnetic Packaging, Ningbo Jinyu Technology Industry, Paramount Packaging Service Limited, Quadpack Americas, Rissmann Group, Riverpack, Trimpack, Tubos y Depresibles Mexicanos, Vitro Packaging, Zacros America, for Luxe Pack Los Angeles.

Luxe Pack Los Angeles and MakeUp in LosAngeles have registered record attendance with 5,351 visitors, up 28% from 2022.

MakeUp in LosAngeles - Luxe Pack Los Angeles
February 14&15, 2024
LA Convention Center - South Hall G & H
1201 South Figueroa Street
Los Angeles, California 90015